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Webdevelopment,SEOanddigitalpresence,nofluff

What we learned working with Costa Rican and Latin American businesses, written so you can apply it.

  • 20 articles
  • No filler
  • Updated by hand

13 articles in Strategy

  • Costa Rica's data protection law and your website: what Ley 8968 asks of forms, cookies and mailing lists

    7 min read

    Costa Rica's data protection law and your website: what Ley 8968 asks of forms, cookies and mailing lists

    Almost every small business site has a contact form, and almost none knows where the data it collected over the last three years ended up. The law asks for no project and no in-house lawyer: it asks for four lines on the form, an unticked box, and knowing where things are. What falls to the website and what does not.

    • Strategy
    • Web development
  • Websites for law firms: why you need one and how to stand out on Google

    8 min read

    Websites for law firms: why you need one and how to stand out on Google

    Lawyers still get work by referral, but the referral no longer ends with the referral: the person looks the name up on Google before calling. What they find there decides whether they call. And among twenty firms offering exactly the same list of services, what sets one apart is not the design.

    • Strategy
    • SEO
  • Why websites get hacked: the plugins nobody updates and the maintenance nobody does

    6 min read

    Why websites get hacked: the plugins nobody updates and the maintenance nobody does

    Hardly any small business site is attacked by a person: it is found by a program testing known flaws against millions of addresses. And the flaw is almost always in a plugin installed two years ago, no longer maintained by anyone, still active because nobody remembers what it was for.

    • Web development
    • Strategy
  • How much does a website cost in Costa Rica? Real ranges and what each one includes

    6 min read

    How much does a website cost in Costa Rica? Real ranges and what each one includes

    The honest answer is that it depends, but that helps nobody put together a budget. Here are the ranges the country works with today, what falls inside each one, what it costs to keep the site alive every year, and why two quotes for the same project can differ fivefold.

    • Strategy
    • Web development
  • How to build an online store in Costa Rica: payments, shipping and what nobody tells you

    4 min read

    How to build an online store in Costa Rica: payments, shipping and what nobody tells you

    Setting up the catalogue is the easy part. What decides whether the store sells are the payment methods you accept, how you solve shipping inside the country and who updates the inventory each week. A guide to the decisions that actually matter.

    • Web development
    • Strategy
  • .com or .co.cr? How to choose and register your domain in Costa Rica

    3 min read

    .com or .co.cr? How to choose and register your domain in Costa Rica

    The decision looks minor and it is one of the few that is expensive to reverse later. What each ending tells your customer and Google, what they cost, and the three rules that keep the domain in your name rather than your provider's.

    • Strategy
    • Web development
  • WhatsApp Business for selling: how to connect it to your site without losing enquiries

    3 min read

    WhatsApp Business for selling: how to connect it to your site without losing enquiries

    In Costa Rica nearly every enquiry ends up on WhatsApp, and that is where they get lost. How to link it properly from the site, what message to prefill, and how to know which of those conversations came from your website.

    • Digital marketing
    • Strategy
  • Eight mistakes that stop a small business website from selling

    3 min read

    Eight mistakes that stop a small business website from selling

    Hardly any site fails for being ugly. It fails because it does not say what the business does in the first three seconds, because it hides the phone number, or because the form asks for seven fields. The mistakes we see over and over, and how to fix them.

    • Strategy
    • Digital marketing
  • Landing page or full website? Which one your business actually needs

    3 min read

    Landing page or full website? Which one your business actually needs

    A landing page converts paid traffic; a full site builds presence on Google. They do different jobs, and buying the wrong one is the most common way to overspend. How to tell which of the two situations you are in.

    • Strategy
    • Digital marketing
  • How to write the copy for your website: a guide for owners

    3 min read

    How to write the copy for your website: a guide for owners

    Copy is what delays a web project the most and what most decides whether it converts. You do not need to be a copywriter: you need to answer, in writing, six questions you already answer from memory when a customer calls.

    • Digital marketing
    • Strategy
  • Electronic invoicing and your website in Costa Rica: how they connect

    4 min read

    Electronic invoicing and your website in Costa Rica: how they connect

    If you sell online, electronic invoicing stops being an accountant's errand and becomes part of the site. What has to happen between someone paying and their receipt arriving, and the three ways to solve it.

    • Web development
    • Strategy
  • How can a website increase your business's sales in Costa Rica?

    3 min read

    How can a website increase your business's sales in Costa Rica?

    In a country where more than 80% of consumers look for information online before buying, having no digital presence is no longer an option: it is a competitive disadvantage.

    • Strategy
    • Digital marketing

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