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What we learned working with Costa Rican and Latin American businesses, written so you can apply it.
5 articles in SEO
Websites for law firms: why you need one and how to stand out on Google
Lawyers still get work by referral, but the referral no longer ends with the referral: the person looks the name up on Google before calling. What they find there decides whether they call. And among twenty firms offering exactly the same list of services, what sets one apart is not the design.
SEO for AI: how to get ChatGPT and Google's answers to name your business
More and more people no longer search: they ask, and get back a paragraph with two or three names inside it. Being on that list takes no new channel and no new tools, but it does take writing differently and letting in crawlers plenty of sites blocked without realising. What changes, what stays the same, and how to measure it.
Local SEO in Guápiles: how to show up on Google when someone searches for you in Pococí
On a search made from Guápiles, proximity is a ranking factor: no company in San José can take that query from you. What can happen is that you lose it to another business here whose profile is complete while yours is half filled in. What to move, in what order, and what to expect.
How to set up your Google Business Profile step by step (Costa Rica)
It is free, it takes an afternoon, and for a local business it carries more weight than the website. How to claim it, verify it and configure it so you show up on the map when someone searches near you.
Local SEO in Costa Rica: how to get your business to show up on Google and win more clients
Learn how to improve your business's local SEO in Costa Rica, show up on Google and attract more clients through your website and business profile.
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