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Webdevelopment,SEOanddigitalpresence,nofluff

What we learned working with Costa Rican and Latin American businesses, written so you can apply it.

  • 20 articles
  • No filler
  • Updated by hand

20 articles

Costa Rica's data protection law and your website: what Ley 8968 asks of forms, cookies and mailing lists

Latest article

Costa Rica's data protection law and your website: what Ley 8968 asks of forms, cookies and mailing lists

7 min read

Almost every small business site has a contact form, and almost none knows where the data it collected over the last three years ended up. The law asks for no project and no in-house lawyer: it asks for four lines on the form, an unticked box, and knowing where things are. What falls to the website and what does not.

  • Strategy
  • Web development

  • Websites for law firms: why you need one and how to stand out on Google

    8 min read

    Websites for law firms: why you need one and how to stand out on Google

    Lawyers still get work by referral, but the referral no longer ends with the referral: the person looks the name up on Google before calling. What they find there decides whether they call. And among twenty firms offering exactly the same list of services, what sets one apart is not the design.

    • Strategy
    • SEO

  • SEO for AI: how to get ChatGPT and Google's answers to name your business

    6 min read

    SEO for AI: how to get ChatGPT and Google's answers to name your business

    More and more people no longer search: they ask, and get back a paragraph with two or three names inside it. Being on that list takes no new channel and no new tools, but it does take writing differently and letting in crawlers plenty of sites blocked without realising. What changes, what stays the same, and how to measure it.

    • SEO
    • Trends

  • Why websites get hacked: the plugins nobody updates and the maintenance nobody does

    6 min read

    Why websites get hacked: the plugins nobody updates and the maintenance nobody does

    Hardly any small business site is attacked by a person: it is found by a program testing known flaws against millions of addresses. And the flaw is almost always in a plugin installed two years ago, no longer maintained by anyone, still active because nobody remembers what it was for.

    • Web development
    • Strategy

  • Local SEO in Guápiles: how to show up on Google when someone searches for you in Pococí

    7 min read

    Local SEO in Guápiles: how to show up on Google when someone searches for you in Pococí

    On a search made from Guápiles, proximity is a ranking factor: no company in San José can take that query from you. What can happen is that you lose it to another business here whose profile is complete while yours is half filled in. What to move, in what order, and what to expect.

    • SEO
    • Digital marketing

  • How much does a website cost in Costa Rica? Real ranges and what each one includes

    6 min read

    How much does a website cost in Costa Rica? Real ranges and what each one includes

    The honest answer is that it depends, but that helps nobody put together a budget. Here are the ranges the country works with today, what falls inside each one, what it costs to keep the site alive every year, and why two quotes for the same project can differ fivefold.

    • Strategy
    • Web development

  • How to build an online store in Costa Rica: payments, shipping and what nobody tells you

    4 min read

    How to build an online store in Costa Rica: payments, shipping and what nobody tells you

    Setting up the catalogue is the easy part. What decides whether the store sells are the payment methods you accept, how you solve shipping inside the country and who updates the inventory each week. A guide to the decisions that actually matter.

    • Web development
    • Strategy

  • How to set up your Google Business Profile step by step (Costa Rica)

    4 min read

    How to set up your Google Business Profile step by step (Costa Rica)

    It is free, it takes an afternoon, and for a local business it carries more weight than the website. How to claim it, verify it and configure it so you show up on the map when someone searches near you.

    • SEO
    • Digital marketing

  • Why your website loads slowly and how to fix it, explained without jargon

    3 min read

    Why your website loads slowly and how to fix it, explained without jargon

    Half of all visitors abandon a site that takes more than three seconds, and in Costa Rica much of the traffic arrives over mobile data. The five causes behind almost every case, and which one you can fix yourself today.

    • Web development
    • Trends

  • .com or .co.cr? How to choose and register your domain in Costa Rica

    3 min read

    .com or .co.cr? How to choose and register your domain in Costa Rica

    The decision looks minor and it is one of the few that is expensive to reverse later. What each ending tells your customer and Google, what they cost, and the three rules that keep the domain in your name rather than your provider's.

    • Strategy
    • Web development

  • WhatsApp Business for selling: how to connect it to your site without losing enquiries

    3 min read

    WhatsApp Business for selling: how to connect it to your site without losing enquiries

    In Costa Rica nearly every enquiry ends up on WhatsApp, and that is where they get lost. How to link it properly from the site, what message to prefill, and how to know which of those conversations came from your website.

    • Digital marketing
    • Strategy

  • Eight mistakes that stop a small business website from selling

    3 min read

    Eight mistakes that stop a small business website from selling

    Hardly any site fails for being ugly. It fails because it does not say what the business does in the first three seconds, because it hides the phone number, or because the form asks for seven fields. The mistakes we see over and over, and how to fix them.

    • Strategy
    • Digital marketing

  • Landing page or full website? Which one your business actually needs

    3 min read

    Landing page or full website? Which one your business actually needs

    A landing page converts paid traffic; a full site builds presence on Google. They do different jobs, and buying the wrong one is the most common way to overspend. How to tell which of the two situations you are in.

    • Strategy
    • Digital marketing

  • How to write the copy for your website: a guide for owners

    3 min read

    How to write the copy for your website: a guide for owners

    Copy is what delays a web project the most and what most decides whether it converts. You do not need to be a copywriter: you need to answer, in writing, six questions you already answer from memory when a customer calls.

    • Digital marketing
    • Strategy

  • Web security for small businesses: SSL, backups and what to do if you get hacked

    3 min read

    Web security for small businesses: SSL, backups and what to do if you get hacked

    Nobody attacks a small business site by hand: a bot crawling the internet for unpatched plugins finds it. The four measures that cover 90% of the risk, and the protocol for when it has already happened.

    • Web development
    • Trends

  • Electronic invoicing and your website in Costa Rica: how they connect

    4 min read

    Electronic invoicing and your website in Costa Rica: how they connect

    If you sell online, electronic invoicing stops being an accountant's errand and becomes part of the site. What has to happen between someone paying and their receipt arriving, and the three ways to solve it.

    • Web development
    • Strategy

  • Web Development in Costa Rica 2026: what it takes to have a modern, fast site that actually sells

    3 min read

    Web Development in Costa Rica 2026: what it takes to have a modern, fast site that actually sells

    Web development in Costa Rica has moved fast over the last few years. More and more companies, founders and professionals understand that “having a website” is not enough: you need a site that is optimised, fast, secure and built around results.

    • Web development
    • Trends

  • How can a website increase your business's sales in Costa Rica?

    3 min read

    How can a website increase your business's sales in Costa Rica?

    In a country where more than 80% of consumers look for information online before buying, having no digital presence is no longer an option: it is a competitive disadvantage.

    • Strategy
    • Digital marketing

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