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What we learned working with Costa Rican and Latin American businesses, written so you can apply it.
8 articles in Digital marketing
Local SEO in Guápiles: how to show up on Google when someone searches for you in Pococí
On a search made from Guápiles, proximity is a ranking factor: no company in San José can take that query from you. What can happen is that you lose it to another business here whose profile is complete while yours is half filled in. What to move, in what order, and what to expect.
How to set up your Google Business Profile step by step (Costa Rica)
It is free, it takes an afternoon, and for a local business it carries more weight than the website. How to claim it, verify it and configure it so you show up on the map when someone searches near you.
WhatsApp Business for selling: how to connect it to your site without losing enquiries
In Costa Rica nearly every enquiry ends up on WhatsApp, and that is where they get lost. How to link it properly from the site, what message to prefill, and how to know which of those conversations came from your website.
Eight mistakes that stop a small business website from selling
Hardly any site fails for being ugly. It fails because it does not say what the business does in the first three seconds, because it hides the phone number, or because the form asks for seven fields. The mistakes we see over and over, and how to fix them.
Landing page or full website? Which one your business actually needs
A landing page converts paid traffic; a full site builds presence on Google. They do different jobs, and buying the wrong one is the most common way to overspend. How to tell which of the two situations you are in.
How to write the copy for your website: a guide for owners
Copy is what delays a web project the most and what most decides whether it converts. You do not need to be a copywriter: you need to answer, in writing, six questions you already answer from memory when a customer calls.
Local SEO in Costa Rica: how to get your business to show up on Google and win more clients
Learn how to improve your business's local SEO in Costa Rica, show up on Google and attract more clients through your website and business profile.
How can a website increase your business's sales in Costa Rica?
In a country where more than 80% of consumers look for information online before buying, having no digital presence is no longer an option: it is a competitive disadvantage.
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